We are South Africa’s leading brand for budget-friendly, convenience-focused apartments. We offer more than just accommodation — we offer a lifestyle rooted in comfort, security, and lifelong connection. Known as the best value-for-money housing provider in the country, Live Easy is where affordability meets quality in prime urban locations. With vibrant, well-managed apartments across Johannesburg and Pretoria, every building is designed to help you live smart, save more and belong. When you move in, you don’t just get an apartment — you join the Live Easy Family.
We are dedicated to redefining affordable living. Established seven years ago by visionaries Jeffrey Froom and James Huff, Live Easy was born out of a simple yet powerful idea: creating innovative, self-contained living spaces that are both affordable and desirable. Our mission is to bridge the gap between social housing and privately owned homes, offering a unique solution for those in need of quality, affordable accomodation in urban areas.
Live Easy was established seven years ago by Jeffrey Froom and James Huff with the concept of “nano units” – compact, self-contained living spaces, each equipped with a kitchenette and bathroom. These units are designed to provide comfortable, modern living with a starting rental amount of just R3 000 per month.
Over the years, we’ve expanded our vision to include larger bachelor apartments across various buildings, with spacious bachelor apartments, cozy one bedrooms and even larger 2-bedroom apartments at specific Live Easy buildings across Gauteng. This ensures that we cater to every South African’s dream of living in the city while maintaining a healthy balance between paying rent and living comfortably on top of that.
Our focus is on impact housing, targeting underperforming real estate and repurposing it into vibrant, community-focused developments. By acquiring land and existing properties, we transform them into thriving spaces that meet the needs of our tenants while contributing to the broader goal of inclusive urban growth.
There is a unique opportunity in South Africa within the affordable, inclusionary housing space – providing housing to those within the middle and lower-income bracket who are in dire need of accommodation that offers convenience and affordability. Live Easy identifies the housing opportunities in prime areas, raises the necessary finance, develops, and manages the construction of brand new apartments, drives the marketing & branding, and continuous upkeep of our buildings.
Live Easy is a lifestyle brand, meaning that all apartment buildings have on-site amenities such as 24/7 security, biometric access, workspaces with wi-fi, swimming pools, lounges, chill areas, putt-putt, playgrounds, green spaces, large reception areas, retail shops, laundromats, salons, gyms, and crèches..
With 14 buildings and more coming soon in prime locations within Johannesburg and Pretoria, Live Easy offers a secure and budget-friendly lifestyle within an environment that is well-maintained and managed.
Live Easy is not just about providing budget friendly accomodation. We also believe in building a fun and exciting community within our buildings.
Founder
Jeffrey, a dynamic leader and visionary entrepreneur, co-founded Live Easy with a focus on providing affordable housing solutions. He's been instrumental in driving the company's growth and operational efficiency, establishing Live Easy as a leader in the affordable housing sector. His passion and expertise are evident in our commitment to creating sustainable and vibrant communities.
Founder
James has a diverse background in finance and property, having worked in both London and South Africa. Driven by a passion for the South African property market and recognizing the need for affordable housing, he pursued further education in property development and management at Wits University. This ultimately led him to Live Easy, where he now leads development initiatives.
Where can you get a secure apartment that offers state-of-the-art, smart, convenient, well-situated apartments that are easy on the eye and gentle on the pocket? The answer is easy, really. Our Nano-units will give you all this and so much more.
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