About Live Easy
We are South Africa's leading brand for budget-friendly, convenience-focused apartments. We offer more than just accommodation — we offer a lifestyle rooted in comfort, security, and lifelong connection. Known as the best value-for-money housing provider in the country, Live Easy is where affordability meets quality in prime urban locations. With vibrant, well-managed apartments across Johannesburg and Pretoria, every building is designed to help you live smart, save more and belong. When you move in, you don't just get an apartment — you join the Live Easy Family.
Who Are We
South Africa’s leading accomodation lifestyle brand
We are dedicated to redefining affordable living. Established seven years ago by visionaries Jeffrey Froom and James Huff, Live Easy was born out of a simple yet powerful idea: creating innovative, self-contained living spaces that are both affordable and desirable. Our mission is to bridge the gap between social housing and privately owned homes, offering a unique solution for those in need of quality, affordable accomodation in urban areas.
Why Choose Live Easy?
Affordable Living
High-quality,self contained units at accessible rental prices
Prime Locations
Developments in Johannesburg and Pretoria close to transportation nodes and business hubs
Community-Centric Amenities
Enjoy on-site facilities like gyms, workspaces green areas, swimming pools and more
Inclusive Housing
Enjoy on-site facilities like gyms, workspaces, green areas and more
Security and Convenience
24/7 security, biometric access, and well-maintained environments
Onsite management
Our team of building managers is here when you need them, so you can Live Easy
Urban Living
Our buildings are close to urban life, close to public transportation, shops, and makeyour life breeze
Lifestyle
Live Easy provides an easy lifestyle, that you can tap into and enjoy. You don't only get to an apartment , you also get to tap into our events and other activities held in our buildings.
Affordable Living
High-quality,self contained units at accessible rental prices
Prime Locations
Developments in Johannesburg and Pretoria close to transportation nodes and business hubs
Community-Centric Amenities
Enjoy on-site facilities like gyms, workspaces green areas, swimming pools and more
Inclusive Housing
Enjoy on-site facilities like gyms, workspaces, green areas and more
Security and Convenience
24/7 security, biometric access, and well-maintained environments
Onsite management
Our team of building managers is here when you need them, so you can Live Easy
Urban Living
Our buildings are close to urban life, close to public transportation, shops, and makeyour life breeze
Lifestyle
Live Easy provides an easy lifestyle, that you can tap into and enjoy. You don't only get to an apartment , you also get to tap into our events and other activities held in our buildings.
The Live Easy Story
Nano Units
Live Easy was established seven years ago by Jeffrey Froom and James Huff with the concept of “nano units” – compact, self-contained living spaces, each equipped with a kitchenette and bathroom. These units are designed to provide comfortable, modern living with a starting rental amount of just R3 000 per month.
Our Rapid Expansion
Over the years, we’ve expanded our vision to include larger bachelor apartments across various buildings, with spacious bachelor apartments, cozy one bedrooms and even larger 2-bedroom apartments at specific Live Easy buildings across Gauteng. This ensures that we cater to every South African’s dream of living in the city while maintaining a healthy balance between paying rent and living comfortably on top of that.
Our Impact
Our focus is on impact housing, targeting underperforming real estate and repurposing it into vibrant, community-focused developments. By acquiring land and existing properties, we transform them into thriving spaces that meet the needs of our tenants while contributing to the broader goal of inclusive urban growth.
Strategy & Opportunity
There is a unique opportunity in South Africa within the affordable, inclusionary housing space – providing housing to those within the middle and lower-income bracket who are in dire need of accommodation that offers convenience and affordability. Live Easy identifies the housing opportunities in prime areas, raises the necessary finance, develops, and manages the construction of brand new apartments, drives the marketing & branding, and continuous upkeep of our buildings.
A Lifestyle Brand
Live Easy is a lifestyle brand, meaning that all apartment buildings have on-site amenities such as 24/7 security, biometric access, workspaces with wi-fi, swimming pools, lounges, chill areas, putt-putt, playgrounds, green spaces, large reception areas, retail shops, laundromats, salons, gyms, and crèches..
The Offering
With over 20 buildings and more coming soon in prime locations within Johannesburg and Pretoria, Live Easy offers a secure and budget-friendly lifestyle within an environment that is well-maintained and managed.
We Are A Family
Live Easy is not just about providing budget friendly accomodation. We also believe in building a fun and exciting community within our buildings.
Jeff
Founder
Jeffrey, a dynamic leader and visionary entrepreneur, co-founded Live Easy with a focus on providing affordable housing solutions. He's been instrumental in driving the company's growth and operational efficiency, establishing Live Easy as a leader in the affordable housing sector. His passion and expertise are evident in our commitment to creating sustainable and vibrant communities.
James
Founder
James has a diverse background in property, construction, and economics, having worked both in London and South Africa. Driven by the entrepreneurial bug, a passion for property, and the need for sustainable affordable housing, he co-founded Live Easy to realise a goal of providing this much needed asset class in South Africa. James drives the development initiatives, from project conceptualisation through to their coordination and delivery.
The Team
Not just accommodation but a budget-friendly lifestyle
and community to thrive with.
FOR THE CURIOUS
Your Questions Answered
Here are some of the top questions we get from people interested in experiencing the Live Easy lifestyle
